Ranked as one of the Top 20 Residential Real Estate Agents by the Nashville Business Journal, Michelle Maldonado has used her experience directing the sales and marketing efforts of both the Adelicia and the Terrazzo high-rises to help her clients achieve their goals. Her sellers garner over 90% of their asking price with an average of just over 90 days on market.
Michelle joined The Lipman Group Sotheby’s International Realty after completing her position as Director of Sales & Marketing at the Adelicia. At the Adelicia, she worked closely with the developer from pre-construction in 2005 through final sell out in 2009. Beginning with a thorough market analysis, she generated the initial pricing structure, then recruited, hired, and led the Adelicia sales team to become the first Nashville team to successfully achieve a $36 million pre-sale requirement in only 3 months.
Michelle also developed and enacted a highly successful marketing campaign from brand creation through long term advertising. Aiming to reach buyers through targeted events, she organized the first stand-alone single-building design tour which brought over 2,000 people to the Adelicia and raised $10,000 for Vanderbilt Children’s Hospital.
When construction on the Adelicia was complete, she successfully coordinated walkthroughs, appraisals and closings on the Adelicia’s 111 units, completing closings in just 14 days.
Since joining Sothebys, Michelle was brought on as Director of Sales for the Terrazzo high-rise in the Gulch. Utilizing an auction event as a marketing campaign and a repricing strategy, the Terrazzo has sold 70 units in just 11 months.
Michelle is excited to use her negotiation, research, marketing, and sales skills to now serve her clients with the Sotheby’s International Realty® organization. As she has learned from her clients over the years, it is the service extended before and after the sale that makes all the difference. Her extensive experience with negotiations and competitive market research will be an asset to both buyers and sellers as she uses her skills to protect their most valuable investment. She looks forward to a long career in real estate in the Nashville area.
The Adelicia was awarded Residential Building of the Year and Development of the Year by the Nashville Business Journal and awarded the Best Mixed Use Community by the National Association of Home Builders. Visit the Adelicia at www.theadelicia.com.
Terrazzo is the first Silver LEED certified residential building in the mid-south. Visit the Terrazzo at www.terrazzonashville.com.
A graduate of Pepperdine University Michelle moved to Nashville in 1996. She lives in Green Hills with her 10 year old son Ethan who is student at Percy Priest Elementary. In addition to her real estate work, Michelle also acts as Executive Director for the Nashville Screenwriters Conference (www.nashscreen.com). She has been a Member of the Greater Nashville Association of REALTORS® since 2005.